Highlights
Introduction:
Our Recruitment section highlights the key areas Clubs can explore to attract new bowlers and grow their membership. It brings together practical ideas around Open Days, community outreach, and local engagement, all designed to help Clubs reach new audiences. You’ll also find inspiring case studies that showcase the excellent recruitment work already taking place across the bowling community, offering proven approaches that Clubs can adapt and build upon.
It’s no good organising an Open Day or a Taster Session, sitting back and expecting people to come. You need to consider your target audience and where to advertise your event.
The BCGBA have a number of standard Advertising Templates that with a quick amend on text and photos can be tailored to your event.
It might be that its used as a Poster in your adjoining social club, or it maybe scales down into a local regional magazine. Whatever your plan is, there’s probably a template to help.
Just contact nationaldevelopment@bcgba.org.uk to see what’s available.
Our Case Studies section is a great starting point to explore the potential for growing Club membership and introducing new people to our sport. From newly retired individuals, to those looking for a fresh sporting challenge, or community members seeking friendship and gentle exercise, these real-life examples highlight a wide range of successful approaches. Explore the case studies for practical ideas, proven methods, and genuine inspiration to help your Club thrive.
Clubs can attract a wide range of people, including newly retired adults, players from other sports, families, and local community members.
Open Days, taster sessions, community events, and word of mouth remains highly effective.
A clear, up-to-date website and active social media channels help Clubs reach new audiences and promote activities.
Platforms such as Facebook and Instagram are particularly effective for promoting events and engaging with local communities.
No – most Open Days can run using existing Club equipment with simple, welcoming formats.
Just be mindful about how many people you may need to cater for and remember County Development Officers can access extra equipment as part of the National Development strategy.
Guidance, resources, and case studies are available through the BCGBA and partner organisations.